Lesson with Digital Assessment Tool

The purpose of this project was to enhance a traditional lesson while adding a digital assessment tool using a variety of techniques in the classroom other than the old fashioned teacher-directed lecture with pen and paper output.  My graphics design class began a new unit on the history of advertising, so I incorporated an interactive and fun lesson with the goal of keeping students engaged and actively participating in class.  The interactive game was created with kahoot.it.  Some of the questions showed pictures of logos from years past and I must admit that when I showed several “old” companies advertisements, I had to laugh because my students didn’t even know the slogan “melt in your mouth, not in your hands” – but they know it now.

If you haven’t tried Kahoot.it or Quizizz.com, I would suggest that you try them at least once.  Both sites are easy to set up, easy to navigate, and there are public quizzes and tests that you can duplicate, edit, assign for homework, or play live.  They both offer reporting that is easy to print or export.  With Kahoot.it, you can upload pictures, videos, etc.  I really like to use Kahoot.it as a review the follow up the Quizizz.com as an assessment tool. With Quizizz, you can create your own memes or use the free ones that are offered through their website. A strong suggestion would be to either duplicate the quiz or create your own and definitely PREVIEW all of the questions and answers.

Digital Graphics – History of Advertising

Performance Objective:  Upon completion of this lesson, the student will be able to discuss the history of advertising in the U.S.

Specific Objective:

  • Define terms associated with the lesson.
  • Understand how the advertising industry uses emotions in advertising.
  • TEKS 130.88 (c) (11) (B) The student develops an increasing understanding of graphic design and illustration.
  • The student is expected to:  research history and evolution of art and design by: (iii) comparing current visual arts technologies with historical technologies.

Outcome:

The student will have an understanding of the History of Advertising, will provide feedback, suggestions, will be assessed by a formative assessment tool through kahoot.it, will create a timeline in Moovly, will participate in active collaboration with teacher and other students.

OUTLINE:

  1. General overview
    1. Origins
    2. Word of mouth
    3. Town criers
  2. Timeline through 2000
    1. 1704 – first newspaper ad published
    2. 1729 – Benjamin Franklin/Philadelphia Gazette
    3. 1749 – Benjamin Franklin/General Magazine
    4. 1833 – Benjamin Day/Sun
    5. 1843 – first advertising agency
    6. 1873 – advertising convention
    7. 1880 – first department store full-time advertising copywriter
    8. 1882 – first big budget client ($11,000 on ads for soap)
    9. 1893 – cola company has the first registered trademark
    10. 1906 – first $1 million ad client (promotes cereal)
    11. 1923 – first sponsored radio show
    12. 1929 – Stock Market crash causes advertising revenue to plummet
    13. 1936 – magazine publishes $100 million in ads
    14. 1938 – radio becomes dominant form of advertising
    15. 1941 – first television ad
    16. 1954 – color television makes debut
    17. 1971 – Congress bans cigarette advertising via broadcast media
    18. 1981 – music television debuts
    19. 1990s – product placement becomes very common
    20. 1993 – Internet changes ad delivery
    21. 1999 – one company moves to standardize all internet advertising

APPLICATION:

Guided Practice – teacher will present a slideshow, students are encouraged to interact with the teacher as she discusses historical points, students are encouraged to collaborate about the implications of technology on the advertising world, students are encouraged to discuss effects on social media with emphasis on marketing areas that are familiar to teenagers.

Independent Practice – students will create an illustrated timeline electronically – using the Moovly website. *Please ensure that the computer you are working on has the latest Java updates and has the Chrome browser.  Also, if a student adds lots of pictures, animation, and sounds, the file is a bit large.  I encouraged my students to save to their Google drive as well as saving to our school hosted server.

SUMMARY:

Review – conduct a mini question and answer session – allow students to submit one or two questions and collaborate.  The teacher will monitor and re-direct students as needed.

EVALUATION:

Formal Assessment – formative assessment via Kahoot.it Quiz (embedded link below); timelines evaluated using the History of Advertising Rubric.  Digital tool was selected as a reinforcement for assessment as opposed to a written pen and paper test while providing immediate feedback for both the students and the teacher.  Record keeping that is downloaded from website will provide accurate dissemination of data for grading. **After testing the kahoot.it tool throughout the lesson, the students seem to enjoy this form of assessment tool.

Kahoot.it Quiz – https://play.kahoot.it/#/k/ba334e17-4f6e-45ee-8b0c-04b8b0ddb340

The (brief) History of Advertising – YouTube Video https://www.youtube.com/watch?v=Pq4hiF9K6tI

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